marketing cost
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marketing cost variance — The adverse or favourable variance between the budgeted marketing cost for a period and the actual marketing cost incurred for the same period … Accounting dictionary
allowable marketing cost — The amount that can be spent on marketing while preserving the required profit margin. It is often calculated by deducting the cost of goods, the cost of fulfilment, and the desired profit from the total expected sales revenue. For example, if a… … Big dictionary of business and management
Cost per impression — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising … Wikipedia
Cost per action — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising … Wikipedia
Cost per Lead — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising … Wikipedia
Cost per Activity — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising … Wikipedia
Marketing management — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing mix — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing research — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing accountability — is a term that signifies management with data that is understandable to the management of the enterprise. Overview Within marketing accountability the expression “integrated marketing communications” (IMC) implies that marketing and… … Wikipedia
